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B-to-B

The Keys to Optimizing Smart Business Relationships

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By Travis Wright

July 11, 2017

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Top-tier sales professionals understand that relationships drive success and that relationships are based on trust. When you engage with a customer at any stage of the sales process, your purpose first and foremost is building and maintaining trust with you, your company and your brand. I realized this a few years ago when I coined the phrase “Business

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Headshot of Travis Wright

Travis Wright

Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host and mediocre stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, and is the cofounder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City & SF-based digital ad & content agency.   

Over the past 18 years, Wright has helped hundreds of B-to-B and B-to-C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat’s VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which publishes in December 2016.

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