The Keys to Optimizing Smart Business Relationships
Top-tier sales professionals understand that relationships drive success and that relationships are based on trust. When you engage with a customer at any stage of the sales process, your purpose first and foremost is building and maintaining trust with you, your company and your brand. I realized this a few years ago when I coined the phrase “Business Relationship Optimization.” It coincidentally has the best acronym of all time, BRO. In fact, I wrote a whole chapter on this topic in my book with Wiley, “Digital
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