How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

An influencer coming right into your living room to show you her beauty haul is something your run-of-the-mill blog just can’t offer.


People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is changing.

In a survey conducted by Twitter and Annalect, nearly 40 percent of respondents bought a product because an influencer on Instagram, Twitter, Vine or YouTube recommended it, while 20 percent said they shared something that caught their eye on these platforms. This means that some digital content creators have as much, if not more, clout than the traditional celebrities we’ve previously approached to help us make our purchasing decisions.

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