Keurig Backs Down After Customer Outrage
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Keurig CEO Bob Gamgort decided Monday the single-serve coffee machine maker had no grounds to wade into politics. On Nov. 11, the company announced on Twitter that it had stopped airing its ad during “Hannity,” a Fox talk show.
Keurig and other advertisers pulled ads due to show host Sean Hannity’s coverage of a politician accused of sexual assault against a minor. Keurig, however, announced the decision on Twitter, which enraged show fans enough that they created videos of themselves destroying their coffee makers.