Kentucky University Uses Facebook Places For Marketing
The University of Kentucky has adopted Facebook Places for a marketing campaign encouraging undergraduate recruitment.
Advertising Age reports that the southern college is encouraging students to check-in to Facebook Places while on campus. The university has planted giant, wooden pointers – like the tab that marks the map in the Facebook Places logo except in the university’s signature blue – around the campus as a reminder.
The thinking is that college students will check in and their high-school friends will see the updates on Facebook, helping to boost recruitment efforts.
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