3 Things Marketers Can Do to Build—and Keep—a Loyal, Engaged Audience

Opinion: The allure of scale and reach has caused many to forget the 'social' component of social media

Scale is relevant, but it’s the connections with your consumers that signal real influence in the marketplace gustavofrazao/iStock

All publishers and marketers are hyper-aware of the many ways technology has simultaneously expanded and altered content consumption. We now have more access to information than ever before, but trust in the media is at an all-time low.