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According to Kaplan, 40 percent of admissions officers said they visit applicants’ profiles on Facebook and other social networks to learn more about them, marking a record since Kaplan starting tracking the trend in 2008, when that figure was only about 10 percent.
A total of 89 percent of admissions officers said they “rarely” visit social media profiles, while 11 percent admitted to doing so often, Kaplan reported, adding that 29 percent of them have searched for applicants on Google, with that figure remaining relatively steady over the past two years.
But what impact do their findings have on applicants’ chances for admission? According to Kaplan, the same percentage of admissions officers said what they found positively impacted and negatively impacted those chances—37 percent.