Juniper Research: Consumer spending on applications to reach $75 billion by 2017
The latest report from Juniper Research takes a look at consumer spending within mobile applications. The report determined that in 2017, over $75 billion will be spent on consumer apps, with the majority of that money coming from in-app purchases, rather than one-time download fees.
According to the report, one-time download fees will fall to only a quarter of the $75 billion spending total. This is in line with the current real-world trends, as developers look to monetize their applications through in-app purchases, subscription models, or other revenue streams like static or video ads.
Tablet users are expected to increase their app spending substantially, with $26.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in