July 4: Brands Post Mostly on Facebook, But Instagram Engagement Is Soaring (Infographic)

Unmetric examined holiday-related social posts over the past 6 years

95% of the posts Unmetric analyzed were published during the last week of June rozbyshaka/iStock

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.