Social Pro Daily

July 4: Brands Post Mostly on Facebook, But Instagram Engagement Is Soaring (Infographic)

Unmetric examined holiday-related social posts over the past 6 years

FireworksOverAmericanFlag — 95% of the posts Unmetric analyzed were published during the last week of Junerozbyshaka/iStock

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric.

Unmetric analyzed the most engaging Independence Day-related posts by brands on Facebook, Twitter and Instagram over the past six years, and it found that 59% of those posts were published to Facebook, with brands averaging around two posts apiece about the holiday and promoting 6% of those posts.

However,