Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Good influencers act fast, are highly visible and can open up wide swaths of previously inaccessible terrain for brands. However, even with precise guidance, they can occasionally misfire and do a lot of damage.