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Good influencers act fast, are highly visible and can open up wide swaths of previously inaccessible terrain for brands. However, even with precise guidance, they can occasionally misfire and do a lot of damage.
Influencer marketing return on investment has been measured at as much as 11 times more effective than other digital marketing tactics. Influencers are clearly well worth adding to your marketing arsenal. But how should you do this effectively?
You know the project management triangle, how you get to pick two options out of fast, good or cheap? Influencer marketing can be done in a number of different ways, as well.
Depending on your timeline and your budget, here’s what to keep in mind for each.
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