Jonah Peretti Says BuzzFeed Made $100 Million Last Year From Sources That Didn’t Exist in 2017

CEO discusses the company's move away from a reliance on platforms

BuzzFeed's efforts to diversify are mostly focused on commerce. Getty Images

BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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