Jonah Peretti Says BuzzFeed Made $100 Million Last Year From Sources That Didn't Exist in 2017

CEO discusses the company's move away from a reliance on platforms

BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti.