AI in Influencer Marketing: Buzz or Real Value?

Opinion: It comes down to understanding how the AI is being applied


When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? Truthfully? Not much, if anything at all.

So, what is the connection between AI and influencer marketing? Most people aren’t aware that AI is far more than machines and robots.

AI today typically falls into two categories: general AI (the stuff of movies, where the lifelike robots sit) and problem-solving AI, where the technology is created to solve a specific problem.

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