AI in Influencer Marketing: Buzz or Real Value?

Opinion: It comes down to understanding how the AI is being applied

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When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? Truthfully? Not much, if anything at all.

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