Creative Impact Analysis and Optimization for Instagram

Opinion: Working with data partner Unmetric, L2 processed more than 40,000 Instagram posts from 15 beauty brands

Brands spend time and money carefully building their Instagram presences to cultivate an engaged audience. As part of this process, brands use the standard analytics provided by Instagram and often leverage third parties to optimize the time and day of placement. They may occasionally look at other measures such as the relationship between spend and engagement to try to better understand return on investment.