Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Brand goes all-in on third-party stats

Getty Images, Google Home

Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.