‘Tis the Donation Season

Opinion: There is no better time to reach potential donors to solicit funds for those that are in need

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As we move into the holiday season, many retailers and e-commerce providers are keenly focused on doing all that they can to drive sales and profits over the next 90 days. It is the season when consumers worldwide spend a significant amount of their disposable cash and available credit lines purchasing a widening array of gifts and services for their friends, family and loved ones.

If you have a product or service that is “gift worthy,” you started planning months ago to take advantage of the billions of dollars that will be spent this year in giving to others.



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