The Iron Triangle of Influencer Marketing
Opinion: Brands should be looking to optimize all sides of the triangle
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Often referred to as the iron triangle, the concept of fast, cheap and good has been thought to be the best way to manage opposing forces. It is meant to aid decision-making based on known constraints such as time and resources.
In the age of influencer marketing, the same competing forces exist. Standards are forming, and finding the balance between brand and creator needs is increasingly complex. Depending on which side of the fence you stand, one topic that is ripe for debate is the economics of it all.