6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing

Opinion: The beauty of influencer marketing content is that readers don’t care it’s sponsored if they are inspired


If you work for a food or beverage brand, you already know that influencer marketing is a great way to get your product into native content and out to audiences that have been traditionally hard to reach.

A recent chart by eMarketer shows just how valuable it is, with influencer marketing for CPG (consumer packaged goods) food brands realizing a whopping $14.29 in earned media value.

Here are some tips specific to influencer marketing for food brands—things you should know to get the most out of your next (or first) influencer marketing campaign.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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