JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years

Wanted more of a millennial vibe


JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a recent social media contest. Brooklyn, N.Y. comedian Jonathan Morvay was the amateur copywriter who submitted the tagline, as he and two other authors of winning entries will receive a free year on the dating service (a $300 value) for their efforts.

Morvay's work will augment the company's first major rebranding effort in 17 years—dubbed "Get Chosen"—and his copy will appear in the Jewish dating service's digital and broadcast ads for the foreseeable future.

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