JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years

Wanted more of a millennial vibe

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a recent social media contest. Brooklyn, N.Y. comedian Jonathan Morvay was the amateur copywriter who submitted the tagline, as he and two other authors of winning entries will receive a free year on the dating service (a $300 value) for their efforts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in