Nicely played, JCPenney.
In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.
What's more, Doritos and Kia's social media teams were goaded into taking jabs at JCPenney. Check out how the situation developed in the tweets below.