Dark Horse No More: Three Reasons Why Pinterest Is Killing It

Opinion: It's time for brands to give Pinterest a closer look. Here are three reasons why:

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Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing.

In fact, Pinterest is growing faster than industry analyst eMarketer thought it would. According to eMarketer, Pinterest will grow 9.2 percent in 2017, from 63.2 million members to 69 million in the U.S.—considerably higher than the 58.1 million U.S. members eMarketer projected for Pinterest last year.

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