Jay Hawkinson


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    Improve Your Location Marketing Game With Customer Reviews

    Digital

    Opinion: Consumers trust brands less and trust each other more.

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    Swarm Emerges as a Serious Social Search Tool

    Digital

    Opinion: Any business that operates brick-and-mortar locations should pay very close attention.

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    Will Snapchat Successfully Follow in Foursquare’s Footsteps?

    Digital

    Opinion: Sometimes the social app everyone thought you were needs to become something different for your business to evolve. Foursquare is a case in point.

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    Dark Horse No More: Three Reasons Why Pinterest Is Killing It

    Digital

    Opinion: Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing.

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    What does Facebook’s News Feed redesign mean for business pages?

    Digital

    Facebook is in the process of rolling out, very gradually it seems, a redesigned News Feed for the popular social site, which several members of our team have recently gained access to. […]

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    Facebook plans video ads rollout amid substantial ad type reduction

    Digital

    Facebook recently announced a significant reduction in the number of ads available to social advertisers, yet amid this reduction they’re still planning to rollout new in-News Feed video ads, potentially […]