Marketing Tips for Awkward Brands in a Social Media Era

Opinion: When the most awkward brand presses the right buttons in people on social media, it becomes their favorite

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Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates a market for all kinds of products and services to excel.

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