James Harden's Beard Has a Big Role in Trolli's 'Beardsketball' Game for Snapchat Spectacles

Periscope created the quirky campaign

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Last year, Trolli, the sour gummy brand owned by Ferrara Candy, used James Harden's beard as the model for a new candy and featured it prominently in quirky TV spots. Now, the brand is turning the NBA star's "beardly awesome" facial hair into a basketball net.

Minneapolis-based ad agency Periscope has created "Beardsketball," a Trolli- and Harden-branded basketball activation that lets fans shoot hoops into a net that looks strikingly like that famous bushy beard. Beardsketball, which debuts tonight as Harden and the Houston Rockets take on the Golden State Warriors, is equipped with a 80-inch digital backboard programmed with Harden's head trash-talking and congratulating each person trying to make shots.



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