Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors

Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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