It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience

In the cookieless future, affiliate marketing can't be used as a blanketed strategy

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No one looks for a car with the biggest gas tank—they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time.

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