Performance Marketing contributor Anthony Capano is the managing director of North America at Rakuten Advertising, where he leads commercial strategy.
Performing All Around the World With Affiliate Marketing
Affiliate marketing is a low-risk way for brands to take that first step in a new market and start realizing returns on their investments right away.
It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience
Publishers deliver value far beyond that last click, but advertisers are finding that some of the most strategic partners don’t always have the biggest audience.
Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Future
Affiliate marketing provides contextually relevant, hyper-targeted and engaging ad experiences without the need for a cookieless workaround.
Affiliate Is More Than Just a Performance Driver, and 2022 Will Prove It (Again)
Attribution and branding strategies are merging, giving publishers greater control.
Affiliate Marketing Modernization Brings New Possibilities
The goals of advertisers and publishers have changed, and this category needs to keep up.
Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble
Authenticity is the key to marketers responding to consumers’ new expectations.