Portrait of Anthony Capano

Anthony Capano

Performance Marketing contributor Anthony Capano is the managing director of North America at Rakuten Advertising, where he leads commercial strategy.

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Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Future

Publishing

Affiliate marketing provides contextually relevant, hyper-targeted and engaging ad experiences without the need for a cookieless workaround.

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Affiliate Is More Than Just a Performance Driver, and 2022 Will Prove It (Again)

Performance Marketing

Attribution and branding strategies are merging, giving publishers greater control.

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Affiliate Marketing Modernization Brings New Possibilities

Performance Marketing

The goals of advertisers and publishers have changed, and this category needs to keep up.

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Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

Performance Marketing

Authenticity is the key to marketers responding to consumers’ new expectations.

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