Data

It’s Decision Time for Data Privacy (or Will Be Soon)

Headshot of Peter J. Rosenwald
By Peter J. Rosenwald

Chet Dalzell’s recent thoughtful piece on “Our Digital Selves” came along at the same time I (and probably a gazillion others) were pondering the increasingly pressing question of data privacy in the digital age.

It’s a much bigger question than what data can be used to target potential customers for the latest widget or widget club or to stop you in your tracks at the supermarket in front of the pet food shelves to tell you that Fido, your beloved Fido, seen in the picture on your cell phone, absolutely must have the new, nutritious and tasty Dogbit,s or he may bite your fingers off if you try to give him anything else.

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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