It Started With a 7-Up Salad for Viral Video Star Kalen Allen

The Ellentube host on sharing himself, and his reactions, with the world—and one of the biggest talk show hosts

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It all started with a bowl of 7-Up Salad in 2017—a combination of soda, marshmallows, lime Jell-O, cream cheese and a slew of other ingredients—or as Kalen Allen ended up describing “a stomachache waiting to happen.”

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This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.