It’s Gmail, Not AOL: Grading Your Email Program Using ‘This, Not That’
This interesting read about corporate culture from the team at 99u.com recommends a branding approach to determine your values at work. It’s a “this/not that” exercise whereby the description of a brand is more fully fleshed out when it’s described in this paired combination.
The author recommends selecting a descriptor of when you were doing “great work” and pairing it with a more mediocre period. For example:
- curious, not knowing;
- step forward, not hold back; and
- loose, not tight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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