Clint Kaiser
It’s Gmail, Not AOL: Grading Your Email Program Using ‘This, Not That’
By understanding what it's like when you're at your best versus when things are more ho-hum, you can focus more on the attributes in play when you're living up to [...]
A Return Trip Through 80 Retailers’ Email Sign-Up Experiences
Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that [...]
Which 5% Are You Overlooking?
Marketers are paying a lot of attention to 95 percent of their email program, but detract from all that work by ignoring the last 5 percent. Here are a few [...]
Are You an Email Sommelier?
The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, [...]
Preparing for the Age of Mobile
The last thing email marketers’ need is another to-do added to an already bursting task list. The mobile train has left the station though and you need to not just [...]
Shopping in Margaritaville
The amount of mainstream press email and related digital marketing topics garner is rather remarkable. Let's run through three recent examples and highlight insights to apply them to your email [...]
The Easiest Ways to Improve Your Email Marketing (And Why it’s So Hard)
Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. [...]
The Good, Bad and Ugly of the Welcome Process
The sooner a subscriber is engaged, the longer and deeper they remain engaged with an email program over time. The welcome email is a critical phase in every life cycle; [...]
Debunking Email Deliverability Myths
Because of the pace of change, best practices in email deliverability quickly grow stale. It’s time to purge ourselves of these outdated myths regarding inbox deliverability optimization:
Confessions of an Email List Renter
It’s true. Companies still rent and buy email lists. And yes, I’ve done some of the buying recently. Now, there are numerous caveats that need to be stated as to [...]