Are You an Email Sommelier?

The job title “sommelier” is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as “music sommeliers” — that is, they’re interior designers of the aural kind. Similar to the traditional sommelier, whose job is to serve as the in-house wine expert, these individuals curate playlists that map to a restaurant’s menu, clientele, setting and even time of day.