'Forgotten' Unsubscribes - Is This a New Trend?
With Black Friday now behind me, I ran a quick count and found 131 emails sent by retailers with whom I had unsubscribed. I was more than a little surprised to have received this many emails and wondered: Are these retailers counting on me having forgotten I had unsubscribed? Is this a new trend?
The CAN-SPAM Act is very clear on the issue of how businesses should present and handle unsubscribes. It reads in part, “you cannot charge a fee, require the recipient to give any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on a website as a condition for honoring an opt-out request.”
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