Is Theranos' Elizabeth Holmes Really Winning the PR War?
Out for blood? Yes, the media is. Well, most of them.
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
This is a question bemoaning the PRNewserverse lately.
Here’s a young woman — stress, young — who, at 19, created a company set to revolutionize health care. She dropped out of Stanford pre-med because she had an idea. The idea was in stealth mode for a decade. And today, at 31, she and the idea are worth billions. Nine, in fact.
The idea was Theranos, a medical incubator set out to transform blood testing and dramatically lower prices in the industry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in