Is Sponsored Content Really More 'Transparent' Than PR?
If brands can pay for placement with native ads, does traditional PR still have a purpose? http://t.co/OiyUbu2jK9
— Help A Reporter Out (@helpareporter) August 26, 2014
To be honest with you, readers, many conversations about “content” alternately lull us to sleep and make us want to tear our hair out. Like most in the media, we have mixed feelings about the move toward a universal adoption of sponsored stories as a source of revenue for news outlets.
We
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