Is Snapchat Just a Fad? (Infographic)

Young adult Snapchat users don't think the app has staying power


It might have been hard to predict the impact of social media on communication habits 10 years ago. The proliferation of mobile devices has created an always-on environment, and users have sought out more instant services to fill niches. But how much longevity do instant services like Snapchat have? Users aren’t convinced, according to a recent infographic from Fluent.

The marketing and analytics firm surveyed more than 3,000 adult Snapchat users aged 18 and over in the U.S.,

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