Is Digital Privacy Becoming a More Participatory Process?

With adequate notification and advice, maybe users will have the tools to proactively protect their data in the near future.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

There has always been tension surrounding privacy online. Most users want an experience something between total anonymity and total openness, and largely the onus has been on them to learn about their rights and options. However, the dynamic may now be changing as companies become more transparent about their practices, and users begin questioning the data companies collect.

In an environment of changing data protection laws, and increased user participation in the process, users are increasingly confronted with the reality that their data is being constantly mined.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in