Instagram Users Can Now Search by Keyword

They were previously limited to hashtags, locations, names, usernames

The feature began rolling out in English in Australia, Canada, Ireland, New Zealand, the U.K. and the U.S. Instagram

Instagram began introducing an update to its search functionality enabling people to use keywords to find content on the platform that is relevant to their interests.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.