Instagram Sunglasses Filter Takes You to New Places

The filter's reflections show off locations including Parisian streets and an island in Japan

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Instagram launched a new sunglasses face filter for use in Instagram Stories and Instagram Direct messages. The filter allows users to choose from multiple frame styles, each containing a different lens reflection.

With this filter, users can tap the glasses or move their heads backward to switch between different frame styles. As users look around, the reflection updates in real-time to show different areas of the reflected scene.

The filter’s reflections show off locations including Parisian streets and an island in Japan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in