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As promised in mid-July, Reels, Instagram’s TikTok clone feature, officially rolled out in the U.S. this week, along with over 50 other countries, including Australia, Brazil, France, Germany, India, Japan and the U.K.
It hardly seems to be a coincidence that Instagram is making its push with Reels at the same time that the video-creation platform it drew inspiration from, TikTok, is under extreme heat in the U.S.
Instagram vice president of product Vishal