Instagram Reels Makes Its Official U.S. Debut: Here’s What You Need to Know

The new feature emerges as its inspiration, TikTok, comes under heavy fire from the Trump administration

Reels enables Instagram users to record and edit 15-second multi-clip videos Instagram

As promised in mid-July, Reels, Instagram’s TikTok clone feature, officially rolled out in the U.S. this week, along with over 50 other countries, including Australia, Brazil, France, Germany, India, Japan and the U.K. David Cohen is editor of Adweek's Social Pro Daily.