Performance Marketing

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

By Garett Sloane

June 2, 2015

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Garett Sloane
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