Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.
In a blog post today, the Facebook-owned platform said it's rolling the feature out to more countries over the next week.
"From real-time makeup tutorials to live DJ sets, it's been exciting to watch as the community shares new sides of their lives," according to the blog post.
The feature will work just like everywhere else: Users can go live by swiping right from their feeds and selecting live video.