Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users

Disappearing photos and videos now appear in the same thread as texts and reshares

Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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