Instagram Adds Vertical Format for Photo, Video Ads

Advertising on Instagram has gone vertical.

Advertising on Instagram has gone vertical.

The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio.

Instagram provided examples by Mulberry, Guaraná Antartica and LG USA, and it added in the blog post:

Since the beginning, we’ve been thoughtful about rolling out ads on Instagram to give businesses and consumers the best experience possible. And ad formats are no exception. Portrait has long been available on the platform for posts, and it is a common format for consuming mobile content. Knowing this, we wanted to give advertisers everywhere greater creative flexibility by bringing the vertical format to Instagram ads.

While these examples show that Instagrammers respond to vertical ads, we encourage you to experiment and find out which format—vertical, square or landscape—works best for the story you want to tell.

Readers: What are your thoughts on Instagram’s new vertical ad format?

InstagramVerticalAdsMulberry InstagramVerticalAdsGuarana InstagramVerticalAdsLG David Cohen is editor of Adweek's Social Pro Daily.