Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

'SoundFront' event will announce tie-ins with Jared Leto, Jaime Pressly and Snapchat

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening.

Buoyed by the 80 million downloads of the wildly successful podcast Serial and its surprise Peabody Award, iHeartMedia will announce its first 12 podcasts tonight. The company is also expected to introduce a general marketing partnership with Snapchat.

San Antonio, Texas-based iHeartMedia gave Adweek a sneak peek into five of its new programs.

  • Skybound Rundown: It's an indie gaming podcast developed by producers of AMC's The Walking Dead that offers, per iHeartMedia, "all the news you need to know about indie games by indie gamers." 


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