Innocence and Experience at Dreamforce

And although it may be the biggest, it’s not the only huge vendor-driven convention out there. Adobe Summit in Vegas was pretty big itself. I hear Inbound, which scheduling conflicts always seem to keep me from attending, is huge as well. There’s many others.

What drives thousands of marketers to shuffle onto planes and jet across the country to go to these big shows? What drives their companies to pay for them?

I mean, aren’t we supposed to be the connected people who are disconnected from people? We hear stories about how people have become zombies enthrall to tiny glowing screens to avoid human contact.

With