InfoGroup Rolls Out New Corporate Branding, Continues Reorg Efforts
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a “loose confederation of 31 business units” that “caused operational inefficiencies and confusion in the marketplace” into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.
The Omaha, Neb.-based conglomerate (formerly known as infoUSA until its May 2008 name change to InfoGroup) is focused on two goals with its corporate-wide branding strategy, Fairfield told Target Marketing:
1.
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