InfoGroup Rolls Out New Corporate Branding, Continues Reorg Efforts

After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a “loose confederation of 31 business units” that “caused operational inefficiencies and confusion in the marketplace” into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.