INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014
Just one of the 10 largest social networks saw a decline in percentage of active users in the fourth quarter of 2014 versus the year-ago period: Facebook.
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Just one of the 10 largest social networks saw a decline in percentage of active users in the fourth quarter of 2014 versus the year-ago period: Facebook.
GlobalWebIndex shared the infographic below with SocialTimes, saying in an email that Facebook’s active user percentage slipped from 48 percent in the fourth quarter of 2013 to 42 percent in the fourth quarter of 2014.
Twitter and Google+ saw no change in their active user percentages, while gains were posted by YouTube, Instagram, LinkedIn, Pinterest, Tumblr, Badoo and MySpace.
GWI added:
As we discuss in our Multi-Networking report, this is clear evidence for social networking behaviors becoming more diversified; while Facebook was once the natural go-to point for most of our social activities, it now has to compete with a much wider range of alternatives.
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