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GlobalWebIndex shared the infographic below with SocialTimes, saying in an email that Facebook’s active user percentage slipped from 48 percent in the fourth quarter of 2013 to 42 percent in the fourth quarter of 2014.
As we discuss in our Multi-Networking report, this is clear evidence for social networking behaviors becoming more diversified; while Facebook was once the natural go-to point for most of our social activities, it now has to compete with a much wider range of alternatives.