Infiniti and Critical Mass Are Putting Instagrammers Behind the Wheel of a Q60 Coupe

The immersive experience is powered by Instagram’s quiz sticker

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack.

Critical Mass used quick reactions, a feature that recently debuted for Instagram’s quiz sticker, to power the experience.

Visitors to the Infiniti USA Instagram account can go to its Highlights section to access the experience.

After selecting a color for their vehicle, they will see a series of quiz questions, each of which asks them to select their next action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in