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Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack.
Critical Mass used quick reactions, a feature that recently debuted for Instagram’s quiz sticker, to power the experience.
After selecting a color for their vehicle, they will see a series of quiz questions, each of which asks them to select their next action.