Independent Film Rakes in $166K Thanks To Social Media


With a marketing budget that could be spent at a vending machine, “Exit Through The Gift Shop,” an independent movie by UK street artist Banksy, managed to earn over $166k this past weekend at the box office thanks to social media. Relying solely on messaging spread across social media outlets, including a five-minute YouTube preview, the movie centers around a man’s obsession with making a documentary about underground art (a.k.a. graffiti) and the struggles of non-commercial artists.

In the vein of The Blair Witch Project, moviegoers are left wondering who in the movie is real and what, if anything, is fabricated.

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