In-Context Video Ads Are Coming Today

In-context video is coming. Get your campaigns ready.

Look for something new today from Vibrant, the in-context ad guys. The company, which has become pretty well-known for its double-green-line ads is adding video to its display ad product. The new product, called VIA Dynamic, according to a company statement, will “leverage the power of contextual by delivering video that dynamically changes to match the page content.”

So, think about those double green lines that you’re accustomed to seeing on Business Insider and MSNBC. Now, imagine the ad with video that changes with the content on the page.

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