Customer Retention

Implement DevOps to Improve CX

Headshot of Tom Smith
By Tom Smith

There’s been a movement in IT during the past seven or so years to adopt a DevOps methodology; whereby, developers and operations are working together to deliver sound secure code and applications in a frequent and timely manner. Companies have gone from releasing new code annually or semi-annually to continuously in order to meet customer needs. Software companies are focused on delivering a great user and customer experience (CX).

The success of DevOps got me to thinking, “Will the same methodology work for sales, marketing and customer service?”

The steps are straightforward and intuitive:

  1. Plan
  2. Create
  3. Verify
  4. Package
  5. Release
  6. Deploy
  7. Monitor

Let’s look at each step in the process and see how it might work for sales, marketing and customer service to improve customer experience.

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    Headshot of Tom Smith

    Tom Smith

    Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

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